Late in 2005, I was asked to help Apple’s ad agency (TWBA\Chiat\Day) find some music for a classical or jazz iPod ad.
We were looking for a credible artist with mainstream appeal to showcase the breadth of music available in iTunes. I submitted a lot of music from Yo-Yo Ma and Wynton Marsalis. The feedback was that the Wynton tracks were all really good, but none of them were quite right. Could I help find some more?
I suggested that, since Wynton is a jazz musician, he’s not bound by the limits of his existing repertoire, and we should tell him what we’re looking for, stand back, and let him create. The result was unveiled at Macworld in January 2006: