Early in 2011, Naxos acquired the American military music specialists, Altissimo! Recordings.
Keen to explore what we could do online with the new catalog, we created a digital compilation for July 4th.
Other labels tried similar things. At least one major label released an album at the same price with the same number of tracks and almost the same cover, within 24 hours of our release date. We got the marketing right, though, and our album outsold the competition more than 10-1, putting the album in top twenty of the iTunes chart by the end of Independence Day, generating more than $10,000 in revenue in a single week.