Enhanced iBooks

As soon as iTunes announced support for audio content in digital books, Naxos started work on a series of enhanced iBooks, converting existing texts and recordings into interactive guides to classical music, with full-length tracks embedded in the text.

I announced the first books in this series at a launch event alongside My First Classical Music App, and a combination of press coverage, email marketing and outstanding retail placement helped to make Beethoven – His Life and Music the #1 music book on the iBookstore.