Content Acquisition

One of my responsibilities at Naxos was content acquisition for the group’s platforms.

In just 18 months, Naxos Music Library’s total quantity of content increased from 700,000 tracks in 2010 to more than 1 million tracks in 2012 (+40%).

Content now comes from more than 400 labels, up from 200 in 2010, and the service offers major label content for the first time, thanks to a landmark deal with EMI which paves the way for Naxos Music Library to work with all four major labels.

Obviously doing all these deals requires identifying potential partners, approaching them with a proposal and closing the deal, but expansion on this scale also required changes to ingestion processes, reporting procedures, server-side infrastructure, content management systems, and pricing controls and strategy.