The Ultimate Selfie

A question that often comes up is “how can we take advantage of the exposure surrounding this event to create a lasting relationship with our fans?”

Sometimes the answer is very simple.

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Converting an audience into Twitter/Facebook followers or email list subscribers is not always easy. It takes sustained activity to have a really successful presence on social media, but once in a while viral content requires little more than a photo with 6,000 of your closest friends.