Category Archives: Marin Alsop

The Ultimate Selfie

A question that often comes up is “how can we take advantage of the exposure surrounding this event to create a lasting relationship with our fans?”

Sometimes the answer is very simple.

lnop-selfie-2

Converting an audience into Twitter/Facebook followers or email list subscribers is not always easy. It takes sustained activity to have a really successful presence on social media, but once in a while viral content requires little more than a photo with 6,000 of your closest friends.

Uncovering Classics: Benjamin Britten’s War Requiem

On Remembrance Sunday 2014, Southbank Centre hosted a day-long event culminating in a performance of Benjamin Britten’s War Requiem with students from the Royal Academy of Music alongside the National Youth Choirs of Great Britain and a specially formed Voicelab Children’s Choir.

This was a huge event requiring years of planning. I worked to deliver Marin’s vision for the media components of the project, devising a way to bring the education element into the live performance, creating a permanent record of the full concert, and developing a set of digital resources for schools studying subject matter related to the War Requiem.

This project won the 2015 Royal Philharmonic Society Award for Learning and Participation.